2015 Digital, Social Media & Mobile Report (Infographics)

Summary:

Mobile is king (cheaper smartphones and more affordable data connections in 2015)

Internet penetration is expected to grow beyond 50% of the world’s population during mid to late 2016.

Social media penetration is expected to reach one-third of the world’s population (developing nations to account for almost all of this growth)

Internet Use:

Almost 42% of the world’s population has access to the internet in January 2015, representing a significant jump in reported 35% in 2014

Internet Use By Country (Global Average of 42%, Nigeria-38%):

Average Internet Connection Speed:

Time Spent On The Internet:

Mobile Share of Web Traffic:

Mobile accounts for 72% of all web pages served in India:

Faster Mobile Internet Access is Growing (13% of mobile broadband access in Nigeria):

Social Media: 29% of the world’s population have active social accounts

Time Spent on Social Media:

Facebook continues to dominate the global social media landscape, claiming 1.366 billion active users in January 2015. Crucially, 1.133 billion of the platform’s global users – 83% of the total – now access the service through mobile devices.

Regional Mobile Social Overview:

Instant messenger services and chat apps now account for 3 of the top 5 global social platforms, and 8 instant messenger brands now claim more than 100 million monthly active users:

Mobile Devices

GSMA Intelligence and Ericsson both report more than 7 billion active mobile subscriptions, but it’s important to note that the average global mobile user still maintains roughly two active connections:

Smartphones account for an increasingly large proportion of mobile use, with Ericsson reporting that these devices claim a 38% share of the world’s active connections:

Mobile Broadband Use Worldwide:

Average Mobile Internet Speed:

Global Mobile Data Connection Growth:

Pre-Paid Vs. Post-Paid Connection:

Share of Web Traffic By Device:

Online Shopping:

Mobile Commerce is Picking Up Momentum Around The World:

Local Country Profiles:

Source: We Are Social